An Apple exec sought after to deliver iMessage to Android long ago in 2021

Credit score: (*19*)Robert Triggs /

  • An Apple government driven the corporate to make iMessage to be had for Android again in 2021.
  • The chief cited the specter of Google purchasing WhatsApp as a explanation why to steam forward.
  • A fellow Apple government driven again in opposition to the proposal.

Senior Apple government Eddie Cue up to now conceded that an Android model of (*11*)iMessage may well be advanced, however fellow government Phil Schiller claimed that “transferring iMessage to Android will harm us greater than lend a hand us.”

Now, extra paperwork had been published as a part of the Apple/Epic case (h/t: (*4*)The Verge), appearing that Cue was once in a position to move full-speed with the challenge with a purpose to make iMessage the “trade same old” for messaging apps.

“We truly want to deliver iMessage to Android. I’ve had a few other folks investigating this however we will have to cross complete velocity and make this an reliable challenge,” reads an excerpt of an April 2021 e-mail written by way of Cue and despatched to high-ranking Apple senior-vice president Craig Federighi.

Arguments for and in opposition to iMessage on Android

Cue additionally recommended Apple may lose the cell messaging recreation to Google if it didn’t broaden iMessage for Android. This was once based on studies on the time that Google had introduced to obtain WhatsApp for $1 billion. After all, Fb later (*7*)swooped in to shop for the preferred messaging platform in a deal value $19 billion.

“Will we wish to lose one of a very powerful apps in a cell surroundings to Google? They have got seek, mail, loose video, and rising briefly in browsers. We now have the most efficient messaging app and we will have to make it the trade same old. I don’t know what tactics we will be able to monetize it however it doesn’t value us so much to run.”

Federighi looked as if it would pour chilly water at the recommendation, asking Cue how iMessage may well be compelling for Android customers who don’t have many iOS-toting buddies. He added that iMessage had to be greater than a “marginally higher app” to get customers to change from rival messaging platforms.

Federighi argued that and not using a way to make iMessage the go-to messaging app for many telephone customers “I’m involved iMessage on Android would merely serve to take away a disadvantage to iPhone households giving their children Android telephones.”

Both manner, it’s transparent that there was once obviously dissent inside Apple concerning the concept of bringing iMessage to Android. Would you need to look iMessage on Android although? Tell us by way of taking the ballot above.