Canon could be the next camera company to team up with a smartphone brand

Canon Logo CES 2020


  • A leaker has claimed that Canon desires to crew up with a smartphone logo.
  • This will be the newest case of a digicam corporate teaming up with a cell maker.

We’ve noticed numerous digicam firms crew up with smartphone producers in the previous couple of years. Extra lately, Leica teamed up with Xiaomi, ZEISS partnered with vivo, and Hasselblad teamed up with OPPO and OnePlus.

Now, common tipster Virtual Chat Station has claimed on Weibo that veteran digicam maker Canon desires to crew up with smartphone producers.

There’s no phrase on a particular spouse for Canon, despite the fact that Xiaomi, vivo, OPPO, and OnePlus have already got partnerships with camera-related firms. That leaves the likes of ASUS, Google, HONOR, HUAWEI, Motorola, Realme, and Samsung as theoretical applicants.

Digital Chat Station Canon weibo

Those partnerships frequently see the digicam corporate contributing to symbol tuning, with probably the most extra bold offers additionally leading to new instrument options and {hardware} (e.g. lenses).

So it’s transparent that those offers could have wildly other effects. For instance, we idea the OnePlus 11‘s Hasselblad-branded cameras had been disappointing with regards to colour copy and low-light symbol high quality. At the different finish of the spectrum, we had been truly proud of the Leica-branded Xiaomi 13 Professional digicam revel in.

We are hoping any attainable long run partnership between Canon and a smartphone maker is greater than only a branding workout, then. It doesn’t sound like readers are positive about those tie-ups despite the fact that, as a 2022 ballot discovered that simply over part of respondents idea those partnerships don’t ship higher pictures. An additional ~30% felt that those offers handiest “from time to time” led to higher photographs.