Paramount Plus launches March 4, taking over from CBS All Access (Update)



Credit: ViacomCBS

  • CBS All Access might be renamed Paramount Plus on March 4, 2021 in the United States and Canada.
  • The streaming carrier can even release in Latin America on that date, along side the Nordics on March 25, and Australia in mid-2021.
  • More data at the rebrand and release might be published on Feb. 24.

Update: January 19, 2021 – (*12*)ViacomCBS has showed that the CBS All Access streaming carrier might be rebranded as Paramount Plus on March 4, 2021. The rebrand will occur in the United States and Canada, whilst the carrier will release in Latin America on that very same date. The carrier will release within the Nordics markets on March 25, and in Australia in mid-2021. ViacomCBS will disclose extra concerning the Paramount Plus release all the way through an investor assembly on Feb. 24, the place it’s going to additionally be offering updates on its Pluto TV and Showtime streaming services and products.

Original tale: September 15, 2021 – CBS All Access is rising to turn out to be a miles better carrier, and ViacomCBS feels a rebrand is vital to check. It’s (*9*)renaming the expanded streaming carrier to Paramount Plus in early 2021 to mirror its wider scope — and, we’d upload, higher compete with competitors.

The fuller carrier will come with motion pictures and presentations from a much wider vary of channels and studios, together with Paramount, BET, and MTV. You too can be expecting breaking information, reside sports activities, and “top rate leisure” that incorporates extra streaming-only originals. Paramount Plus is getting five new originals as a part of the announcement, together with a miniseries in response to the making of “The Godfather” (“The Offer”), the secret agent drama “Lioness,” a reconsider of MTV’s “Behind the Music” (“Behind the Music – The Top 40”), the actual crime documentary collection “The Real Criminal Minds,” and a BET revival of “The Game.”

The CBS All Access rebrand can even make it to be had past North America. Paramount Plus might be to be had in Australia, Latin America, and Nordic international locations someday in 2021. The media large has generally made presentations akin to “Star Trek: Discovery” to be had via services and products like Netflix in international locations the place CBS All Access wasn’t to be had, however it received’t have to try this as continuously going ahead.

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The catalog must extend to incorporate over 30,000 TV episodes and films by the point the renaming takes impact.

ViacomCBS would possibly no longer have had a lot selection. CBS All Access was once temporarily changing into a restricting title that implied get right of entry to to simply one channel’s content material. The Paramount Plus title may just give it lend a hand it compete with (or declare an edge over) services and products like (*19*)HBO Max, Hulu, and NBCU’s Peacock, all of which promise get right of entry to to quite a lot of subject material regardless of naming schemes that occasionally recommend another way.

Whether or no longer that is helping isn’t sure. CBS All Access and Showtime’s web carrier had a mixed 10 million subscribers on the (*10*)get started of 2021, however HBO Max already had 4.1 million as of July, weeks after its May 27 debut.  That’s no longer counting established streaming giants like Netflix, which had 72.9 million subscribers in the United States on my own in the second one quarter of this 12 months. Ultimately, Paramount Plus will want sufficient originals to reel folks in — a brand new title will solely cross to this point.