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The Samsung Galaxy Note 10 Lite is a major danger to OnePlus in India

Samsung Galaxy Note 10 Lite back in hand

Samsung Galaxy Note 10 Lite back in hand

Opinion publish through

Dhruv Bhutani

2020 used to be a combined bag for Samsung, each globally and in India — a advertise as soon as ruled. From the M-series to the A-series, Samsung took the mid-range pageant head-on and challenged the likes of Xiaomi, Realme, Oppo, and Vivo. Finally, a concerted effort at regaining its misplaced foothold within the mid-range section paid off for the corporate.

Samsung’s marketplace percentage within the mid-range section grew 3% quarter-on-quarter at the again of a spread of well-rounded telephones just like the Galaxy A30s, M30s, and extra. Samsung’s percentage of the top class section in India, on the other hand, registered minimum enlargement.

There is an important hole between top class section marketplace chief OnePlus and Samsung. This quantity grew additional in Q3 2020. Earlier on within the yr, fee cuts on previous-generation fashions and the release of the S10 collection gave Samsung a pleasing spice up within the profitable top class section. However, gross sales got here tumbling down temporarily and it wasn’t until later within the yr with the release of the Note 10 collection that the corporate used to be ready to regain a couple of extra share issues.

OnePlus, alternatively, has proven no indicators of slowing down. With a 35% cling on India’s top class smartphone marketplace, OnePlus controlled to develop its marketplace percentage through 100% year-on-year. Contrast this with Samsung’s 23% marketplace percentage in Q3 2020, and it’s simple to look why the corporate is raring to extend its top class portfolio.

It undoubtedly is helping that the top class smartphone section is one of the fastest-growing segments in India. Counterpoint Research studies that the $400+ marketplace section grew through 66% year-on-year, in large part off the again of OnePlus’ luck.

Now, with the one-two punch of the OnePlus 7T and OnePlus 7T Pro, the corporate has controlled to diversify its choices and build up its possible target market even additional. Samsung needed to do one thing, and the Note 10 Lite is situated to counter precisely that danger.

The Note 10 Lite: A telephone from the OnePlus playbook

There’s no query that the Samsung Galaxy Note 10 Plus is a brilliant telephone that offers you the entire energy, and lines, that it is advisable to want. It additionally prices north of $1,100, on the other hand. At Rs. 80,000 in India, that’s a large ask for consumers in a marketplace fueled through gadgets with spectacular price-performance ratios.

Meanwhile, the top-end OnePlus 7T Pro prices Rs. 53,999 (~$750) and provides a lot of the similar core revel in, minus the stylus enter. Add to that the expanding center of attention on top class design with the 7T and Pro strains, characteristic additions like waterfall shows and pop-up cameras, and the relentless advertising, it’s simple to look why OnePlus has emerged as a highly regarded possibility for someone in need of a flagship with out paying top-tier costs.

Samsung Galaxy S10 Lite and Note 10 Lite backs

Samsung Galaxy S10 Lite and Note 10 Lite backs

Samsung’s Note 10 Lite copies so much from the OnePlus playbook. Between the huge AMOLED show, S Pen, headphone jack, Samsung Pay, and most significantly, Note branding, this telephone is designed for everybody who desires a flagship Samsung telephone with out the top class price ticket.

Some glaring concessions had been made to hit the fee level. The plastic construct, flat show, and an older-gen processor undoubtedly don’t scream out 2020 flagship. However, there’s a very distinct distinction between the target market that OnePlus and Samsung cater to. The former’s demographic is a technically savvy target market that is aware of its {hardware} out and in, cares about specs, and is very value-conscious. On the opposite hand, Samsung is promoting an revel in constructed on its emblem status.

The Note 10 Lite is designed to counter the one-two punch of the OnePlus 7T and OnePlus 7T Pro

For maximum customers, a year-old flagship chipset isn’t going to topic in any respect. Add to that advertising muscle and offline gross sales networks and an intrinsic premium-perception that the Samsung Galaxy title carries, the Note 10 Lite has the possible to do gangbuster trade for Samsung. The massive 4,500mAh battery and Samsung’s in most cases very good imaging arrange gained’t harm gross sales both.

The Note 10 Lite enters an area that isn’t fully bereft of choices. The 30,000 to 40,000 rupees class of telephones is undoubtedly ruled through OnePlus, however the Redmi Okay20 Pro, Oppo Reno 2, or even the Black Shark 2, confirmed that there’s enough space for pageant to develop. What the ones telephones don’t have, regardless that, is the emblem cache that Samsung carries.

Optics topic

Brand loyalty is going far in opposition to ensuring a sale, even in India. A contemporary learn about through KPMG (h/t Economic Times) reaffirmed that over 55% of consumers in India would stay unswerving to a most well-liked emblem despite the fact that it used to be dearer than a rival product. The Note 10 Lite provides a super in-between improve trail for purchasers who wish to improve from an present mid-ranger, however don’t wish to splurge top-end costs. It may be one of the only a few inexpensive choices to be had to stylus lovers with no need to go for an older tool.

It’s all concerning the optics of creating a mid-tier telephone appear to be a flagship collection providing.

Optics topic and Samsung isn’t portraying the Note 10 Lite as a cut-down mid-tier possibility. Indeed, Samsung desires customers to look Note 10 Lite as a price flagship which makes some not-too-critical compromises to hit that fee.

We’ve up to now mentioned the deserves and possible marketplace for the Note 10 Lite (and the Galaxy S10 Lite), and a few questions nonetheless stay. With admire to product positioning, each telephones err with regards to present choices from Samsung, maximum significantly on the upper-end of the A chain. This is particularly true in Europe the place there are already a lot of choices if you need a extra inexpensive flagship from a host of manufacturers.

In India, regardless that, priced at Rs. 38,990 (~$550) and Rs. 40,990 (~$575) for the 6GB RAM and 8GB RAM variants, each the Note 10 Lite provides robust pageant for the OnePlus 7T. The S10 Lite additionally falls right into a an identical class, however the Note 10 Lite comes out on peak because of its distinctive stylus-enabled characteristic set and extra conventional main-wide-zoom triple digicam setup.

As OnePlus tries to climb up the price chain, different manufacturers are wisening as much as the deserves of providing value-priced choices. The Note 10 Lite is most likely simply the primary of many extra choices within the scorching $500-$600 area, however Samsung has made a smart decision to strike early because it appears to claw again a few of its former glory in India.

Rs.38999 .00

Samsung Galaxy Note 10 Lite

Buy it Now

Rs.38999 .00


What do you bring to mind the Note 10 Lite? Is it the easiest mid-way between an inexpensive telephone and the full-blown flagship revel in? Does it offer-up sufficient to make you sway clear of OnePlus telephones? Let us know within the feedback phase.