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Elon Musk may be a rival for Ratner in brand destruction | Brief letters

Elon Musk may be a rival for Ratner in brand destruction

Twitter troubles | I Spy in Yorkshire | Gavin Williamson’s defenestration | Dishonours system | Don’t forget the editor

Illustration shows Elon Musk image on smartphone and printed Twitter logos

Seeing the damage that Elon Musk has done to his Twitter brand in such a short time brings to mind the example of Gerald Ratner when, 30 years ago, he described some of his products as “total crap” and remarked that one set of Ratners earrings were cheaper than an M&S prawn sandwich, but probably would not last as long.
Graham Sowter
Langho, Lancashire

Kirsty Major’s article on accents (Can you ‘lose’ an accent? And more importantly, why would you want to?, 3 November) reminded me of an eight-year-old southern cousin visiting his counterpart in Yorkshire. Sitting in the kitchen playing I Spy, the Yorkshire lad says: “I spy, with my little eye, something beginning with T.” The southern cousin guesses: “Table?” “No.” “Teacup?” “No.” “Teapot?” “No.” “OK, I give in.” The Yorkshire lad replies: “T’oven!”
Mick McKeown
Windermere, Cumbria

So Gavin Williamson is alleged to have told a civil servant to “jump out of the window” (Report, 7 November). Is now the time for this cabinet minister’s defenestration at the hands of Rishi Sunak?
Rob Davies
Pontesbury, Shropshire

What better illustration could there be of the need to abolish our absurd (and arguably corrupt) honours system than the ennoblement of Gavin Williamson?
Marin Murphy

In your Wordsearch on the theme of bosses (print edition of 8 November), I couldn’t find the word “editor”. Would the compiler like some simple advice about career advancement?
Richard O’Brien
Highbridge, Somerset


  • Twitter
  • Brief letters
  • Elon Musk
  • North-south divide
  • Gavin Williamson
  • Students
  • Honours system
  • letters
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