Google exec gives harshest rebuke yet of iMessage lock-in effect in push for RCS on iOS

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Hiroshi Lockheimer oversees all of Google’s working programs as Senior Vice President of Platforms and Ecosystems. In recent times, he has been very vital of Apple now not supporting the RCS usual to make iOS messaging extra interoperable with Android, and the newest salvo on iMessage is the cruelest but.

The Android leader and RCS proponent this morning quote tweeted a Wall Boulevard Magazine article about iMessage’s dominance amongst an “military of texting tweens” and the way that has led younger Android customers particularly to really feel ostracized when speaking with iOS customers. Lockheimer stated: 

Apple’s iMessage lock-in is a documented technique. The usage of peer force and bullying in an effort to promote merchandise is disingenuous for an organization that has humanity and fairness as a core a part of its advertising. The criteria exist as of late to mend this.

Through “documented,” he’s (*11*)most likely referring to the way it got here to gentle that Apple’s Phil Schiller in 2022 expressed that “shifting iMessage to Android will harm us greater than assist us,” whilst device leader Craig Federighi in a similar way stated that “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their children Android telephones.” Each feedback got here to gentle as a part of the Apple and Epic lawsuit.

Lockheimer believes that Apple’s determination not to make stronger the Wealthy Verbal exchange Services and products usual is supposed to give protection to iMessage’s dealer lock-in impact. RCS would modernize SMS/MMS with iMessage-like options, together with typing signs with learn receipts, higher-quality footage, sending over Wi-Fi/cell information, and Industry Messaging. 

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With that make stronger provide, the Google government insinuates that there can be much less force to get an iPhone as messaging an Android consumer, or vice versa, can be a a lot more trendy and related enjoy.

Quite a lot of Google executives have inspired Apple to undertake RCS up to now 12 months and argued in regards to the (*8*)safety ramifications of iOS now not doing so, however as of late’s feedback are the cruelest phrases but. The quote RT has been retweeted via (*10*)different Googlers this morning and the Android Twitter account.

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