Edgar Cervantes / iandroid.eu
If you haven’t been on Twitter lately, it’s in a bit of chaos, to say the least. Since taking over the company, Elon Musk has been implementing controversial business-altering changes left and right. But one of the main culprits currently causing the blue bird app to go haywire are imposters pretending to be major brands and celebrities.
To quickly summarize how it got to this point, Musk came up with the idea to charge verified users $19.99 a month for their blue check marks. After getting roasted by author Stephen King and plenty of other Twitter users, Musk backed down saying, “We need to pay the bills somehow! Twitter cannot entirely rely on advertisers. How about $8?” That $8 fee has been integrated with the company’s subscription service Twitter Blue rolled out to users — until it was then removed.
One of the incentives for signing up for Twitter Blue was “verification.” So anyone willing to pony up $8 could get a blue check mark next to their name. Predictably, this led to mass confusion as anyone could be “verified” and pretend to be someone or something they aren’t.
Funny tweets: The best imposters so far
While the landscape of Twitter is currently reminiscent of that scene from Community where Donald Glover’s character stepped out to get some pizza only to come back to see an apartment on fire, the situation isn’t without some humor. We’ve received some real gems along the way, like this one found by Bloomberg’s Jason Schreier.
Here are two more found by ESPN‘s Joon Lee.
Following sports transactions and news could become a total mess with the new verification system
Someone even created a fake Tesla account.
Here’s one from a fake Chiquita Banana account.
There were multiple accounts impersonating the Pope.
And of course, someone impersonated O.J. Simpson.
In Twitter’s defense, the company has said that it will suspend fake accounts that don’t clearly state that they are parody accounts. And it has tried implementing a grey “official” verification. But the brand damage has already been done and advertisers are now fleeing from the platform.