Memcyco raises $10M to protect businesses from brandjacking

Memcyco, a Tel Aviv-based startup that gives companies with gear to protect in opposition to web page impersonation, as of late introduced that it has raised a $10 million seed investment. The spherical was once led through Capri Ventures and Project Guides.

The corporate supplies companies with a virtual watermark that they are able to show on their websites to make sure guests that they’re, as an example, visiting a sound on-line retailer, in addition to back-end gear for companies to observe and offer protection to their virtual property in opposition to logo impersonation in genuine time.

Over the process the previous couple of years, companies invested closely in id control and safety. The speculation at the back of Memcyco, which was once based in 2021, is largely to turn this round and take on this factor from the patron’s standpoint.

Symbol Credit: Memcyco

“We are saying: how do I, as an finish person or once I’m visiting the logo,  know that that is the actual logo and now not an imposter one or phishing one? Lately, as a way to accomplish that, the one manner is that you wish to have the tip person to obtain an agent to put in one thing on their computer so as to give protection to it in that admire. However if you’re e-commerce or your financial institution, you can’t drive your shopper to obtain and set up one thing on their software — so we got here up with this resolution this is agentless,” defined Memcyco co-founder and COO Gideon Hazam.

Memcyco’s co-founders are all extremely skilled startup founders and operators. The corporate’s CEO, Israel Mazin, based safety corporate Memco again within the Nineties, which went public and later offered to Platinum Instrument (which itself was once later got through Laptop Pals). Mazin’s co-founder on the time, Eli Mashiah, is now additionally a Memcyco co-founder and the corporate’s CTO. Hazam, too, labored at Memco within the 90s.

Symbol Credit: Memcyco

“Between all people founders, there are lots of years of revel in of establishing startups from scratch to international corporations — personal investment public investment, partnership with strategic companions like IBM and others,” Mazin famous. “Our background is essential and now we combine our wisdom and our lengthy revel in with very younger those that got here from [the Israel Defense Force’s elite cybersecurity unit] 8200 and different gadgets from the IDF.”

Lots of the manufacturers that undertake Memcyco’s resolution get started with its tracking gear that permit them to find doable brandjacking and phishing makes an attempt. The group didn’t wish to cross into too many main points in regards to how their provider works on a technical degree, however Hazam stressed out that the corporate is taking an overly proactive stance right here. “We advanced — and proceed to increase –an AI set of rules that we will use to seek for and to find the rip-off prior to there may be an assault,” Hazam stated. “We will to find them and get started following after them to look if there’s something which may be suspicious.”

For manufacturers, getting began with Memcyco comes to including a couple of strains of code to their web sites. Maximum get started with the corporate’s back-end safety gear, with the virtual watermark being the “cherry on most sensible,” as Hazam described it.

“We all know any individual who has fallen sufferer to a phishing-based brandjacking rip-off,” stated Alex Pinchev, Founder and Managing Spouse at Capri Ventures. “Memcyco is the primary corporate to offer a real-time method to that drawback whilst present approaches are most commonly after-the-fact and depart organizations now not understanding which customers fell sufferer to the assault.”

Memcyco’s resolution is already in use through a number of huge e-commerce websites and fiscal establishments. The group intends to make use of the brand new investment to make stronger the product, beef up present consumers, and enlarge its go-to-market group.