Powerful new GeForce RTX GPUs, a new generation of hyper-efficient laptops and newcapabilities and partnerships across the automotive industry were highlights of a news-packed address ahead of this week’s CES trade show in Las Vegas.
“AI will define the future of computing and this has influenced much of what we’re covering today,” said Jeff Fisher, senior vice president for gaming products at NVIDIA, as he kicked off the presentation.
Fisher was joined by several leaders from NVIDIA to introduce products and partnerships across gaming and content creation, robotics and next-generation automobiles.
The headline news:
Introducing GeForce RTX 40 Series Laptops, RTX 4070 Ti Graphics Cards and DLSS 3 Games
Fisher said the performance and power efficiency of theenable the greatest ever generational leap, including 14-inch gaming and creating powerhouse laptops, starting at $999 in February.
New GeForce RTX 4070 Ti graphics cards for desktops are faster than last generation’s RTX 3090 Ti at nearly half the power, bringing the NVIDIA Ada Lovelace architecture down to $799, with availability starting Jan. 5.
And DLSS 3 is being adopted by developers faster than any prior NVIDIA tech, with 50 released and upcoming titles, including Witchfire, The Day Before, Warhaven, THRONE AND LIBERTY and Atomic Heart.
In addition, RTX 4080 performance is coming to thecloud-gaming service. As a result, Fisher said millions more gamers will have access to the NVIDIA Ada architecture with GeForce NOW’s Ultimate membership.
The new tier will bring NVIDIA Reflex and 240 frames per second streaming to the cloud for the first time, along with full ray tracing and DLSS 3 in games like Portal With RTX.
Momentum forcontinues to build, Fisher said. “Creating has grown beyond photos and videos to virtual worlds rendered with 3D cinematic graphics and true-to-life physics,” Fisher said. “The RTX platform is powering this growth.”
Ray tracing and AI are defining the next generation of content, andis the platform for this new breed of content creators. The heartbeat of Studio is found in , where creators can connect accelerated apps and collaborate in real time.
Built with NVIDIA RTX, Omniverse is a platform enabling 3D artists to connect their favorite tools from Adobr, Autodesk, SideFX, Unreal Engine and more. And Omniverse now has a new Connector for Unity, said Stephanie Johnson, vice president of consumer marketing at NVIDIA.
Johnson introduced a suite of new generative AI tools and experimental plug-ins using the power of AI as the ultimate creative assistant.and Audio2Gesture generate animations from an audio file. The by NVIDIA Research lets users generate 3D meshes from 2D inputs.
Companies have used generative AI technology to build Omniverse Connectors and extensions.’s Omniverse extension, for example, enables video-to-animation. generates 3D mesh for heads from facial scans. And generates photorealistic 3D visualizations of products from 360-degree video recordings.
Johnson also announced that, which is built on Omniverse and is “the easiest way to mod classic games,” will be entering early access soon. “The modding community can’t wait to get their hands on Remix,” she said.
NVIDIA Isaac Sim Brings Significantly Improved Features, Tools for Developing Intelligent Robots
Simulation plays a vital role in the lifecycle of a robotics project, explained Deepu Talla, vice president of embedded and edge computing at NVIDIA. Partners are usingto create digital twins that help speed the training and deployment of intelligent robots.
To revolutionize the way the robotics ecosystem develops the next generation of autonomous robots, Talla announced major updates to the next release of Isaac Sim. This includes improved sensor and lidar support to more accurately model real-world performance, a new conveyor-building tool, a new utility to add people to the simulation environment, a collection of new sim-ready warehouse assets and a host of new popular robots that come pre-integrated.
For the open-source ROS developer community, this release upgrades support for ROS 2 Humble and Windows, Talla added. And for robotics researchers, NVIDIA is introducing a new tool called, which provides operating environments for manipulator robots. NVIDIA has also improved for reinforcement learning and updated for collaborative robot programming.
“We are committed to advancing robotics and arguably investing more than anyone else in the world,” Talla said. “We are well on the way to having a thousand to million times more virtual robots for every physical robot deployed.”
Mercedes-Benz to Create Digital Twins; Foxconn Building EVs on NVIDIA DRIVE; Geforce NOW Streams to Cars
Theplatform is open and easy to program, said Ali Kani, vice president of automotive at NVIDIA.
Hundreds of partners across the automotive ecosystem are now developing software on NVIDIA DRIVE, including 20 of the top 30 manufacturers building new energy vehicles, many of the industry’s top tier one manufacturers and software makers, plus eight of the largest 10 trucking and robotaxi companies.
It’s a number that continues to grow, with Kani announcing a, the world’s largest technology manufacturer and service provider, to build electric vehicles based on .
“With Hyperion adoption, Foxconn will manufacture vehicles with leading electric range as well as state-of-the-art AV technology while reducing time to market,” Kani said.
Kani touched on how, as next-generation cars become autonomous and electric, interiors are transformed into mobile living spaces, complete with the same entertainment available at home. GeForce NOW will be “coming to screens in your car,” Kani said.
Kani also announced several, including Hyundai Motor Group, BYD and Polestar.
While gamers will enjoy virtual worlds from inside their cars, tools such as theare critical to the development and testing of new autonomous vehicles.
Kani announced thatto plan and build more efficient production facilities. “The applications for Omniverse in the automotive market are staggering,” Kani said.