OnePlus sees massive expansion in EU, doesn’t see international chip scarcity affecting it

OnePlus 8T vs Nord with oneplus logo

Credit score: Dhruv Bhutani /

  • OnePlus infrequently stocks gross sales figures, however lately, it introduced some laborious knowledge associated with its expansion within the EU.
  • The corporate noticed a 388% surge in gross sales and a 286% upward thrust in general earnings in Q1 2021 in comparison to Q1 2021 within the EU.
  • An organization rep instructed that it’s assured the continued international chip scarcity received’t have an effect on it.

Relating to gross sales figures and different bits of laborious knowledge, OnePlus is in most cases very secretive. However in an interview with, (*7*)Tuomas Lampén, Head of Technique at OnePlus Europe, divulged some numbers associated with expansion within the area.

In step with Lampén, the corporate noticed a gross sales expansion of 388% within the EU right through Q1 2021 in comparison to Q1 2021. There used to be additionally a 286% upward thrust in earnings right through that very same duration. Lampén identified that 65% of its general earnings in Q1 2021 is due to its flagship smartphones. This would come with the most recent OnePlus 9 collection, however since the ones telephones most effective landed on the finish of March, it’s most probably the OnePlus 8 collection persisted good fortune helped out moderately just a little.

Comparable: (*8*)OnePlus telephones: A historical past of the corporate’s complete lineup to this point

Lampén additionally admitted the (*9*)ongoing international chip scarcity isn’t prone to have an effect on OnePlus, a minimum of now not within the EU. “We have now odd relationships with our companions,” Lampén stated, relating to Qualcomm and different {hardware} providers. “This permits us to do excellent making plans and forecasting of call for, which permits us to plot out a solid provide of gadgets into Europe,” he stated.

When requested about long run tool launches this yr, Lampén stated OnePlus has “a powerful provide” of parts. “I don’t see any large problems for us in Europe,” he stated.

What about what’s NOT in Europe?

OnePlus 9R in hand showing back

Credit score: Dhruv Bhutani /

Significantly, a number of OnePlus merchandise haven’t any presence in Europe, together with the OnePlus 9R proven above. The corporate’s line of televisions and its health tracker are also MIA within the area. Lampén admitted the ones gadgets don’t are compatible into the corporate’s Ecu technique for now.

“We have now a OnePlus TV on the workplace and I’d actually love one,” Lampén stated with a snicker, admitting even he can’t get some region-exclusive merchandise. He defined OnePlus in most cases likes to begin small, concentrate to comments from shoppers, after which take that comments to middle to lend a hand create a long run technique.

“We’re going into extra classes and more or less construction this ecosystem of OnePlus gadgets,” he stated. “There’s clearly a rising call for in lots of markets for those merchandise. We simply want to assess that and come to a decision how or when is the suitable time and proper strategy to deliver other merchandise to other markets. The method has been operating for us lovely neatly that we more or less check positive parts in several spaces after which amplify, slowly however definitely.”

See additionally: The most efficient OLED TV offers on the net presently

OnePlus pricing: No large adjustments deliberate

OnePlus 9 Pro close up of hassleblad

Credit score: Dhruv Bhutani /

In any case, requested about long run pricing of OnePlus telephones. At the moment, the corporate has a large gamut of pricing choices, however there’s nonetheless quite a lot of room for enlargement into the decrease vary (sub-$200) and the ultra-premium phase.

“For the low finish,” Lampén stated, “I believe it comes all the way down to what is sensible with out compromising the OnePlus enjoy. We have now so to have a product this is acting at the point that we and our group expects.”

At the upper finish, even though, the corporate is attempting to stick as aggressive as conceivable. “We don’t have a tool in each unmarried value level,” Lampén stated. “However for many of our gadgets we’ve a couple of reminiscence choices, in order that more or less covers the lacking value issues. I believe there have been expectancies from our group contributors that now that we’re partnering with Hasselblad that the cost would pass up into the four digits vary, however I’m satisfied we’ve been in a position to stay the cost ranges that make sense and make us very aggressive.”

The corporate’s (*10*)newest Professional-level telephone begins at $969, whilst its extra reasonably priced sibling begins at $729.