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Pixel Watch BoM report reveals the actual cost of Google’s smartwatch

A Google Pixel Watch rests on a lava rock displaying the Utility watch face with a Fitbit shortcut.

Kaitlyn Cimino / iandroid.eu

TL;DR

  • A new report has revealed the bill of materials cost of the LTE model of the Google Pixel Watch.
  • It costs Google $123 to make its LTE smartwatch, $276 less than the retail price.
  • Samsung appears to be the leading contributor to the overall cost of the device.

It’s always interesting to learn how much something costs to make compared to its retail price. For example, did you know that it cost Samsung $533 to make the $1,199 128GB Galaxy S21 Ultra? Well, thanks to a new report, we now know how much it costs Google to make the LTE version of the Pixel Watch.

According to a bill of materials report from global industry analysis firm Counterpoint, the LTE-capable Pixel Watch costs Google $123 to make. This version of the Pixel Watch sold for $399 at launch. If you’re counting, that’s about $276 less than the retail price.

In addition to revealing the total bill of materials cost, the report also breaks down the total part by part. You can see the full breakdown in the chart below.

Pixel watch BoM cost

Counterpoint

It’s important to note that if you add up all of the percentages, the total will be over 100%. As Counterpoint mentions in its post, this is due to rounding.

If you didn’t know, the Pixel Watch uses an Exynos 9110 processor provided by Samsung. The Korean tech giant also supplies the LTE transceiver and other paired components. As a result, Samsung accounts for the majority of the overall bill of material cost in terms of cost contribution at 20%.

Second place goes to the manufacturer of the Pixel Watch’s 1.2-inch-diameter OLED display, BOE. This display has a resolution of 450×450 dots, offers up to 1,000 nits of brightness, and is protected by a custom 3D Corning glass (Gorilla Glass 5). According to the data from the report, the display alone manages to capture up to 14% of the total cost contribution.

Now that you know how much Google spends to produce a Pixel Watch and how that cost breaks down, what do you think? Let us know in the comments section down below.