Scared of Google profitable messaging, Apple government argued for iMessage on Android in 2021

Epic’s lawsuit in opposition to Apple has published fairly a little bit about iMessage for Android, together with how platform lock-in is one reason why it doesn’t exist. New filings lately published that Apple government Eddy Cue made the case for iMessage on Android to forestall Google from proudly owning messaging.

As famous through the Verge, Eddy Cue — these days Apple’s senior vp of web tool and services and products — in April 2021 replied internally to rumors that Google had presented (*4*)$1 billion for WhatsApp, prior to the eventual Fb acquisition. He sought after Apple to “move complete pace and make [iMessage on Android] an respectable mission,” in order that Google would now not keep watch over messaging.

Can we need to lose one of crucial apps in a cell surroundings to Google? They’ve seek, mail, loose video, and rising briefly in browsers. Now we have the most efficient messaging app and we must make it the business same old.

Eddy Cue

In the meantime, Craig Federighi, SVP of running programs, countered that Apple wanted a strategy to “make switching to iMessage (from WhatsApp) compelling to plenty of Android customers who don’t have a host of iOS pals.”

iMessage is a pleasing app/carrier, however to get customers to change social networks we’d want greater than a touch higher app. (Because of this Google is prepared to pay $1 billion — for the community, now not for the app.)… Within the absence of a way to change into the principle messaging carrier for [the] bulk of mobile phone customers, I’m involved [that] iMessage on Android would merely serve to take away a disadvantage to iPhone households giving their children Android telephones.

Craig Federighi

On the time, Google used to be a month clear of pronouncing Hangouts at I/O 2021 as a unified messaging carrier that mixed Google Communicate, Voice, and Android SMS/MMS.

Apple’s concern about now not having iMessage on Android proved to be most commonly unfounded as Google lately isn’t a large participant in shopper messaging. Vintage Hangouts is within the means of being totally changed for customers and undertaking with Google Chat, whilst RCS in Google Messages is the large shopper center of attention.

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