Spotify Testing TikTok-Style Vertical Video Feed Called ‘Discover’


Following TikTok, a number of giant tech corporations have jumped at the short-form video platform bandwagon. Instagram gives Reels, YouTube gives YouTube Shorts, or even Netflix and Snap have their diversifications of short-form video content material. Now, Spotify is gearing up to go into the fray.(*12*)

The audio streaming massive has showed that it’s these days trying out a brand new Uncover characteristic in its app. This offers customers with a vertical feed of song movies to scroll via, like, or scroll previous. Uncover is the fourth tab within the navigation bar on the backside, located between House and Seek.

Twitter consumer Chris Messina instructed TechCrunch that he first discovered the characteristic in Spotify’s TestFlight beta construct on iOS. He likened Uncover to a “pared-down model” of TikTok.

Whilst you faucet at the Uncover button within the navigation bar, it opens a video feed. You’ll then swipe up and all the way down to view posts, identical to on TikTok. You must additionally faucet the guts icon to love the content material. Messina famous that that you must view a normal music knowledge sheet if you happen to faucet at the three-dot menu. He additionally speculated that the characteristic may well be leveraging Spotify’s present Canvas structure.

TechCrunch showed that the movies taking part in within the vertical feed on Uncover are certainly present Canvas movies uploaded via artists. Then again, Spotify didn’t verify this without delay. The streaming platform refused to percentage further information about the Uncover characteristic however issued a commentary announcing that it was once exploring the theory of a vertical video feed. A spokesperson stated:

“At Spotify, we automatically behavior various exams to be able to strengthen our consumer enjoy. A few of the ones exams finally end up paving the way in which for our broader consumer enjoy, and others serve handiest as crucial finding out. We don’t have any more information to percentage at the moment.”

Our Take

Spotify seems to be within the early phases of creating the Uncover characteristic. Then again, the characteristic would possibly by no means get introduced, identical to Tales that Spotify had examined for creators previously.

Uncertainties however, Spotify is coming into the already-competitive short-video structure section. It joins different new choices similar to Netflix’s Rapid Laughs characteristic, Snap’s Highlight, and Pinterest’s Thought Pins.

Do you suppose Uncover will likely be a a hit experiment for Spotify? Percentage your ideas with us within the feedback segment underneath!