Google acquires Fitbit for USD 2.1 billion

US-based Google has simply got health units supplier Fitbit, Inc. to reinforce its place within the wearable marketplace. 
Special Edition Versa 2 with mic
Special Edition Versa 2 with mic

The deal, which amounted to USD 2.1 billion, used to be introduced thru Google’s weblog submit. 

Google senior vp, units and services and products, Rick Osterloh mentioned obtaining the corporate would permit Google to discover and bring extra merchandise out there. 

By operating intently with Fitbit’s crew of mavens, and bringing in combination the most productive AI, tool and {hardware}, we will assist spur innovation in wearables and construct merchandise to profit much more other people all over the world, Osterloh mentioned. 

Osterloh confident shoppers that whilst each Google and Fitbit goal to assist other people have more healthy and extra lively lives, customers’ knowledge would no longer be compromised. The respectable additionally famous customers could have the fitting to check, transfer, or delete their knowledge. 

This observation used to be reflected by means of Fitbit, announcing “Fitbit well being and wellness knowledge may not be used for Google commercials.”

Google additionally stays dedicated to Wear OS and our ecosystem companions, and we plan to paintings intently with Fitbit to mix the most productive of our respective smartwatch and health tracker platforms. Looking forward, we’re impressed by means of the chance to crew with Fitbit to assist extra other people with wearables, added Osterloh. 

Sources: Google, The Verge