Apple Advertising Partner Media Arts Lab Cuts ~50 Employees

Apple promoting spouse Media Arts Lab has let cross of roughly 50 staff, studies Bloomberg. Media Arts Lab is owned by means of TBWAChiatDay and Apple is its handiest shopper.

Staff cuts had been made in more than one divisions, however most of the staff who had been let cross labored within the technique department that helped Apple create commercials for its latest merchandise.

In a remark to Bloomberg, a Media Arts Lab spokesperson mentioned that the company’s courting with Apple “hasn’t ever been more potent.”

“Yesterday used to be a troublesome day, as we needed to section with a few of our gifted colleagues,” a Media Arts Lab spokeswoman mentioned in an emailed remark. “Our courting with Apple hasn’t ever been more potent, however as the wishes of our shopper proceed to conform, we should adapt and proceed to conform the composition of our groups.”

Apple’s VP of Marketing Communications Tor Myrehn mentioned that Apple requested Media Arts Lab to conform its advertising and marketing means as Apple evolves its personal means too.

Apple’s self belief and agree with in MAL as our singular advert company is as robust as it is ever been. As we proceed to conform our advertising and marketing means, we now have requested MAL to do the similar.

Media Arts Lab has labored with Apple for many years and has been answerable for a few of Apple’s maximum compelling commercials, together with the well-known “1984” advert for the unique Macintosh, the “Get a Mac” sequence with Justin Long, and the well known silhouette commercials used for the iPod and iTunes.

More lately, Media Arts Lab used to be answerable for the “Welcome Home” video for the HomePod starring FKA Twigs, Apple’s 2019 “Shot on iPhone” excursion that includes bands like Florence and the Machine, and the “Bounce” advert for the AirPods.

Apple began developing a few of its commercials in space roughly five years in the past, however has additionally persevered to paintings with outdoor advert businesses. Apple two years in the past started focusing extra closely on virtual and regional advert campaigns, which prior to now resulted in layoffs at TBWAMedia Arts Lab.

Tags: Apple commercials, TBWA

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