Apple Reportedly Purchases Rights to ‘AirTag’ Trademark

Following some trademark sleuthing previous this week that advised Apple now owns the “AirTag” trademark, it seems like that may in fact be the case.

According to a document from Russian web page RBC (by the use of, a gaggle known as ISBC not too long ago bought the “AirTag” trademark to Apple. The document is going on to mention that the deal incorporated a clause this means that the gang would proceed to expand its merchandise underneath a unmarried emblem.

ISBC has since showed that it has bought the trademark however that it received’t say who purchased it because of a confidentiality settlement:

ISBC® crew of businesses have determined to guess on bettering construction of its personal merchandise underneath a unmarried namesake trademark ISBC®. This rebranding choice could be very a lot conditioned via world deal on project of the trademark AIRTAG®.


Transfer of RFID keyfobs from AIRTAG® emblem to our flagship one – ISBC® – evidences our self belief in long run of the product and answers comparable. Confidentiality agreed does no longer let us divulge the deal intimately. But we might categorical our self belief the the way forward for AIRTAG® trademark we’ve envisaged and registered the world over will likely be vivid, the entire international will be informed and love the brand new product so named.

The AirTags will paintings with the “Find My” app in iOS, in step with You’ll be capable to position the AirTags on items like keys and luggage to trace their whereabouts at house by the use of a brand new “Items” tag within the Find My app in iOS.

To observe your pieces, AirTags will use a Bluetooth connection along with your iPhone in addition to Apple’s new U1 ultra-wide-band chip inside of the newest iPhone 11-series smartphones. Tracking with the U1 chip must be offering extra precision than a Bluetooth connection, however it will nonetheless imply you’d want to be moderately close to your misplaced AirTagged pieces to trace them down. means that Apple may use augmented fact along with your iPhone’s digital camera to turn you precisely the place your AirTagged merchandise is in a room.

For longer-range monitoring, AirTags may use the crowd-sourcing function in the newest model of iOS 13, which depends on the Bluetooth connection on different iPhones, iPads, and Macs to search out your personal Apple units.