This Week in Apps: iOS 15 public beta arrives, Android App Bundles to exchange APKs, app shopper spend hits new report – TechCrunch

Welcome again to This Week in Apps, the weekly TechCrunch collection that recaps the newest in cellular OS information, cellular packages and the total app financial system.

The app business continues to develop, with (*5*)a report 218 billion downloads and $143 billion in international shopper spend in 2021. Shoppers remaining 12 months additionally (*19*)spent 3.5 trillion mins the use of apps on Android units by myself. And within the U.S., app utilization surged forward of the time spent gazing reside TV. These days, the typical American (*19*)watches 3.7 hours of reside TV according to day, however now spends four hours according to day on their cellular units.

Apps aren’t only a option to move idle hours — they’re additionally a large industry. In 2021, mobile-first firms had a (*4*)mixed $544 billion valuation, 6.5x upper than the ones with no cellular focal point. In 2021, traders (*19*)poured $73 billion in capital into cellular firms — a determine that’s up 27% year-over-year

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Android App Bundles at the moment are going to be required

This week Google introduced it is going to require new apps to be revealed the use of the Android App Package deal as of August 2021. The corporate first introduced the Android App Package deal same old, which replaces the APK, in Would possibly 2021 as a part of its trendy building push. Since then, nearly all of the highest 1,000 apps and video games have converted to AABs together with the ones from firms like Adobr, Duolingo. Gameloft, Netflix, reBus, Wet, and Twitter. These days, there are over 1 million apps the use of AAB in manufacturing.

AABs remedy some issues of the getting old APK same old, specifically round greater apps and video games. With AABs, builders don’t must create an APK that accommodates the whole lot for all sorts of Android tool. They provide a option to briefly and extra successfully download the belongings wanted for a specific tool, and so they achieve this in some way that specializes in getting the consumer or participant to the app or recreation’s content material as speedy as imaginable.

However no longer everybody has the same opinion the exchange is for the simpler. Those that make the most of APK Webhosting websites like APKMirror or APKPure to download and proportion apps fear that the shift to AAB is a option to drive customers to make use of the Play Retailer as an alternative of possible choices. In the meantime, Epic Video games founder and CEO Tim Sweeney — who’s taking up tech giants over their alleged app retailer monopolies with each complaints and lobbying — identified that the transfer clear of the extra open APK same old is ready locking customers into Google Play.

Shopper Spending on apps hits report $64.9B within the first part of the 12 months

Shopper spending in cellular apps (*8*)hit a report $64.9 billion throughout the primary part of 2021, in line with initial knowledge from app retailer intelligence company Sensor Tower. This determine represents a 24.8% build up in spending noticed throughout each the App Retailer and Google Play, in comparison with the year-ago duration. However whilst business mavens consider the sped up shift to cellular fueled via the pandemic is a development that can proceed, it’s value noting that — regardless of the brand new report — the expansion price for shopper spending has somewhat slowed, and the download expansion slowed extra dramatically.

From the primary part of 2021 to the primary part of 2021, shopper spending on cellular apps grew 28.4% from $40.5 billion to $52 billion, for comparability — slower than the 24.8% noticed within the present duration.

Platforms: Apple

✨ Apple introduced the general public betas of iOS 15, iPadOS 15 and (*18*)watchOS 8. Even if builders already had get entry to to early builds, this week used to be the primary time the general public may just get their palms on Apple’s newest instrument prior to its reputable release this autumn. One of the crucial largest adjustments in iOS 15 is the addition of “Focal point” modes that give customers extra keep watch over over when and who can trouble them with calls, texts and notifications throughout other contexts — like paintings, riding, drowsing, and extra. Customers may also acquire get entry to to SharePlay interactivity on FaceTime, iMessage enhancements, the facility to FaceTime with Android pals by the use of internet hyperlinks, spatial audio, Reside Textual content (which unlocks data out of your footage), app privateness stories, and upgrades to maximum of Apple’s core apps, and extra.

Platforms: Google

✨Google is imposing more potent safety features on Google Play developer accounts in an try to Mod down on unsolicited mail and different malicious apps. In the past, the corporate required most effective an electronic mail and get in touch with quantity to create a Google Play developer account. Now it would require an account kind (non-public or group), a touch title and bodily cope with, and it is going to require builders to ensure their electronic mail and get in touch with quantity. Google says the adjustments will permit it to raised keep in touch with builders and can assist to “be sure that each account is created via an actual consumer with genuine touch main points.” It’s additionally now mandating that customers of Google Play Console check in the use of Google’s 2-Step Verification.

Samsung and Google previewed their wearable platform forward of the following Galaxy Watch release. The two firms agreed to spouse on wearables to be able to higher compete towards Apple Watch. At Cell Global Congress, Samsung confirmed off the primary tool to characteristic the One UI Watch consumer enjoy and the brand new unified platform inbuilt partnership with Google.


Instagram provides a brand new characteristic that can permit companies within the U.S. to designate themselves as being Black-owned companies the use of badges that seem on their profiles and on their product buying groceries pages. It will also be highlighted in puts just like the Store tab, to assist extra possible consumers uncover the industry.

Walmart (*20*)partnered with cellular couponing app Ibotta on a multi-year deal that can be offering cash-back rewards to Walmart consumers that can be implemented immediately to consumers’ Walmart accounts, the place they may be able to be used for long term purchases. The gives can be made to be had on and within the Walmart cellular app.

Following Apple and Google’s lead, Shopify dropped App Retailer commissions. Then again, it’s losing its reduce to 0% for the primary million, after which will most effective take a 15% fee on “marginal” earnings above that $1 million. The exchange may just build up power on different app shops to make additional changes to their fashions sooner or later.

Augmented Fact

Rakuten Viber has partnered with Snap to convey augmented fact Lenses from Snapchat to its personal Viber calling and messaging app. The over 30 Lenses can be constructed the use of Snap’s ingenious equipment, together with Bitmoji, Digital camera Equipment, and Inventive Equipment and can be offering AR-enabled messaging and footage to Viber’s customers. The deal is every other instance of the way Snap is rising its licensing industry for its AR and inventive equipment along the advance of its personal social app.

Google’s Arts & Tradition app created a brand new characteristic referred to as Artwork Clear out that permits everybody to be informed about important items of artwork from world wide and put themselves inside of well-known art work the use of AR. Google talked this week about its paintings with MediaPipe to make use of their face mesh and 3-D face turn into tech to create customized results for every of the artifacts selected.


Venmo offered a brand new characteristic that permits customers so as to add a “just right and services and products” tag to bills despatched to private accounts to distinguish them from non-public transactions. The machine is supposed to give protection to patrons and dealers, Venmo says. Consumers on those transactions can be eligible for Venmo’s Acquire Coverage Program, however dealers are not able with the brand new charges related to the exchange as Venmo will now deduct 1.9% of the transaction plus 10 cents from the cash despatched to the vendor.

Intuit-owned finance and budgeting app Mint added the facility to trace cryptocurrency investments throughout plenty of supported exchanges, together with Binance, BlockFi, Coinbase/Coinbase Professional, Gemini, Kraken, PayPal, and Robinhood. Consequently, the app shot to No. 12 total at the U.S. App Retailer on Wednesday and become the No. 1 app within the Finance class, despite the fact that it has since dropped in score.


TikTok is increasing its max video period to 3 mins, up from 60 seconds, after trying out this option publicly for lots of months with a make a selection workforce of creators. The characteristic will permit for extra long-form video content material, probably making TikTok much more of a risk to YouTube.

Pinterest bans weight reduction commercials on its platform, changing into the primary main social platform to take this kind of motion. The corporate says social media performs a task in selling destructive attractiveness requirements, and commercials that glorify weight reduction give a contribution to a upward push in disordered consuming behaviors somewhat than wholesome behavior.

Instagram is creating its personal model of Twitter’s Tremendous Observe with “Unique Tales.” Instagram showed that the screenshots of an “Unique Tales” characteristic lately circulated throughout social media are from an interior prototype that’s now in building, however no longer but being publicly examined. The characteristic would permit creators to supply Tales that most effective individuals (most likely paying subscribers) would have the ability to see. Those would seem on their profile in several colours and would show a message that their Tale used to be just for individuals when others attempted to view them. They may be stored as Highlights, and will’t be screenshot, in line with the leaks.

TikTok’s newest transparency record published the corporate got rid of 11,149,514 accounts in Q1 2021 for violating group pointers or phrases of provider, which is fewer than 1% of overall accounts. Of the ones removals, 7,263,952 had been accounts belonging to kids underneath 13.

Trump and Parler reportedly mentioned a deal that will transfer the majority of Trump’s social media presence to the right-wing Twitter selection, in line with New York Mag. The deal would have noticed Trump taking 40% of Parler’s revenues had it long gone thru. Parler used to be ok with the rev proportion, however wouldn’t ban Trump’s critics from the app, which scuttled the deal, the record mentioned.

Instagram is trying out a characteristic that will permit somebody so that you can proportion a hyperlink immediately of their Tales thru a linking decal, which might paintings the similar manner the swipe-up hyperlinks recently do. The corporate mentioned the check is taking a look to know what number of people would use hyperlinks, if to be had.

Twitter introduced customers an opportunity to obtain one of seven unfastened NFTs this week, that have been minted on Rarible in editions of 20, making for 140 NFTs (get it?) in overall. The NFTs had been introduced to people who spoke back to a publish from the corporate’s primary Twitter account, and may just sign Twitter’s plans to spend money on making NFTs extra part of its platform sooner or later.


AT&T joined T-Cell in switching its consumers to make use of the Android Messages app as their default cellular messages app for each SMS and RCS services and products, making Verizon the one U.S. service that has no longer made a partnership handle Google. RCS has numerous benefits over SMS, together with no persona limits, the facility to ship greater recordsdata, typing signs, higher workforce chat, Wi-Fi fortify and end-to-end encryption for one-on-one workforce chats. This makes it a extra compelling selection to Apple’s iMessage, however it calls for service adoption.

Audio chat involves the place of job as Slack this week launched a brand new audio software referred to as Slack Huddles that permits customers to have real-time conversations with colleagues in Slack’s app as an alternative of typing. The corporate additionally introduced extra information about an upcoming characteristic that permits customers to depart video messages and it confirmed off an upgraded worker listing. The video messages software is being piloted whilst the listing is recently to be had to a restricted choice of Industry + and Undertaking Grid consumers.

The U.Ok. issued steering to messaging apps running within the nation not to use end-to-end encryption on kids’s accounts, asking firms to believe the dangers that e2e poses to more youthful customers, because it makes it tougher to spot unlawful and destructive content material that takes position on personal channels. A central authority spokesperson stressed out that there’s a option to put in force robust encryption in some way that’s in step with public protection. Privateness activists disagree with this stance.

Telegram rolled out workforce video calls to its cellular and desktop apps after first of all promising the characteristic used to be coming again in April 2021. The corporate says workforce video calls are restricted to as much as 30 other people however it plans to extend that restrict sooner or later.

WhatsApp is trying out a redesigned voice message characteristic that can display quick waveforms when the consumer is recording the message. After recording, the consumer can forestall and concentrate to their message prior to sending it, too.


Courting app Bumble is making plans to open its first cafe in New York later this month. The release used to be in the beginning deliberate for 2021, however used to be not on time because of the pandemic. The brand new venue, Bumble Brew, is being enabled via a partnership between the relationship app maker and Italian eating place Pasquale Jones. Decked out in Bumble’s yellow, the brand new cafe will open subsequent to the eating place, to supply a spot for daters to satisfy for both espresso, cocktails or a meal.

Streaming & Leisure

Netflix customers on Android units will now have the ability to get started streaming titles that experience most effective in part downloaded, which might assist within the state of affairs the place you’ve forgotten to download your favourite displays prior to boarding a aircraft. Ahead of, till the download finished, you couldn’t watch any portion of the video in any respect.

Chinese language TikTok rival Kuaishou and Tencent got the short-form rights to the approaching Tokyo and 2022 Beijing Wintry weather Olympics from state broadcaster CCTV. This makes the app the primary short-form and livestreaming platform globally to turn into an reputable broadcaster of the Olympics.

Amazon Track Limitless is giving subscribers as much as six months of Disney+ free of charge (or three for present subscribers). Disney’s isn’t the primary to package a streaming handle song. Hulu and Spotify had as soon as carried out the similar.

Spotify introduced its Spotify Target market Community advert market to advertisers and Megaphone publishers in Australia, Canada and the U.Ok., following its U.S. release in February. {The marketplace} shall we advertisers purchase audio commercials off and on the Spotify platform.


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Microsoft’s Xbox department introduced the growth of its Designed for Xbox cellular gaming equipment to iOS along the release of the Xbox Cloud Gaming beta changing into to be had to Xbox Sport Go Final individuals on Home windows 10 PCs and Apple telephones and pills by the use of the internet browser at

As a part of the equipment program growth, the Spine cellular controller joined the Designed for Xbox circle of relatives with the Spine One for Xbox, which helps all iPhones working iOS 13 or later. It additionally added OtterBox Energy Change Controller Batteries, a battery pack suitable with Xbox consoles, Android and iPhone units.

Well being & Health

Google (*6*)introduced this week an replace to its Passes API which is able to permit builders to construct capability into their internet sites and apps to export COVID-19 check and vaccination data to a virtual layout that may be stored both within the Google Pay app or immediately at the customers homescreen as a shortcut. The API will most effective be open to builders at healthcare organizations, govt businesses, and different organizations approved via public well being government, first of all within the U.S.


App Annie spots indicators of a plague restoration in its Q2 2021 record, noting specifically a rebound in trip apps. The company discovered that per thirty days hours spent in Shuttle and Navigations apps are on an upward development in markets just like the U.S. and the U.Ok., the place the rollout of vaccinations has been robust. South Korea is seeing a fair higher restoration, as time spent in trip apps has surpassed pre-pandemic ranges. Shuttle apps in Brazil, France and India, on the other hand, have no longer but reached pre-pandemic ranges.


Alphabet’s Wing introduced a unfastened app within the U.S. referred to as OpenSky aimed toward each industrial and leisure drone pilots. The app displays pilots the place it’s alright to fly the use of color-coded maps with vegetables, yellows and reds. It additionally lets in pilots to post requests to fly in managed airspaces and obtain close to real-time authorizations. This selection works in masses of airspaces. The app had in the past been to be had in Australia most effective.


Fb is (*15*)launching an academic app referred to as Sabee in Nigeria, which is the primary of the corporate’s new efforts to extra immediately goal the rustic, and ultimately, the African continent, with new cellular merchandise. The app is being revealed via the corporate’s NPE Staff, an interior R&D incubator, which had occupied with new social reports till now.

Safety & Privateness

Twitter customers now give you the chance to make use of safety keys as their most effective type of two-factor authentication (2FA), which the corporate notes is among the finest option to stay your Twitter account safe. Twitter has introduced the choice to make use of safety keys as one of its 2FA choices since 2021. Then again, this preliminary fortify most effective labored for, no longer the cellular app, and required customers to have every other type of 2FA enabled, too.

💰 Tapcart, a “Shopify for cellular apps,” raises $50 million Collection B led via Left Lane Capital. The corporate gives a drag-and-drop builder that permits somebody to create a cellular app for his or her present Shopify retailer and keep in touch with consumers by the use of push. Shopify used to be some of the collaborating traders.

💰 BreezoMeter, an iPhone app that measures air high quality, raises a $30 million Collection C led via Fortissimo Capital, bringing its overall lift to this point to $45 million. The corporate makes use of AI and gadget studying to assemble and perceive knowledge from a couple of resources, together with greater than 47,000 sensors international.

💰Istanbul-based Dream Video games (*12*)raised $155 million Collection at a $1 billion valuation in a spherical co-led via Index Ventures and Makers Fund. The cellular puzzle recreation developer is easiest recognized for Royal Fit, which has 6M MAUs and $20M/month in earnings.

💰Apple and Snap spouse Jigspace, “the Canva for 3-D,” raised $4.7 million Collection A in a spherical led via Rampersand. The unfastened JigSpace app shall we somebody mix presets and templates of 3-D-modeled items to create their very own “Jigs” (fashions). The app has over 4 million customers at the App Retailer.

💰South Korea edtech app maker Mathpresso raised $50 million in Collection C investment from GGV Capital, Yellowdog, Goodwater Capital, and KDB. The provider is utilized by over 9.8M customers

📈 Robinhood recordsdata for its IPO. Previous within the week, Robinhood agreed to (*9*)pay $70 million in fines and restitution as a part of its agreement with the Monetary Trade Regulatory Authority over offering consumers with “false or deceptive knowledge. The SEC, on the other hand, remains to be investigating the buying and selling halt associated with GameStop and different meme shares. (*7*)Robinhood has 18M accounts and $80B in belongings. It is going to business underneath “HOOD” at the Nasdaq.

💰 Girls’s social networking app Peanut (*11*)launches a microfund referred to as StartHER to start out making an investment in early, pre-seed degree startups led via girls or different traditionally excluded teams.

🤝 Social media app LYKA, occupied with Southeast Asia, (*13*)inked a handle music-streaming era corporate Tuned International to combine an immersive music-streaming provider immediately inside of its app. The partnership will permit LYKA to offer on-demand streaming of song, video, and podcasts to the app’s customers.

📈 Chinese language m-commerce app Dingdong made a small acquire throughout this week’s IPO, with stocks that closed at $23.52, up 2 cents from its be offering worth, on its first day of buying and selling. The app lets in consumers to shop for recent produce, meat, seafood and different day by day must haves.

💰 Vietnamese funding app Infina raised $2 million in seed investment for its Robinhood-like app introduced in January 2021, which now has some 500,000 buying and selling accounts.

🤝 Gaming chat app Discord got AR startup Ubiquity6, which had raised $37.5 million in investment from best traders together with Benchmark, First Spherical, Kleiner Perkins and Google’s Gradient Ventures. The startup had lately deserted a few of its initiatives, indicating it’ll had been suffering to seek out traction. Deal phrases weren’t disclosed.

📈 Edtech unicorn Duolingo filed to head public following 129% earnings expansion in 2021. The 400-person corporate had $161.7 million in earnings in 2021 and had lately became winning.

💰 Circle of relatives app Life360 introduced a $2.1 million funding spherical from celebs and influencers who will now assist to advise the corporate on new options and assist with product advertising. The spherical used to be led via Bryant Stibel, the company co-founded via the past due Kobe Bryant and industry spouse Jeff Stibel. Different traders integrated Vanessa Bryant, Joanna and Chip Gaines, Tony Hawk, Chris and Jada Paul, TikTok influencer Billy Perry, and Nicole and Michael Phelps. Life360 recently trades at the ASX.

💰Age of Studying, the author of formative years schooling app ABCmouse, (*10*)raised $300 million in a brand new spherical of investment led via TPG. The brand new funding greater than doubled the corporate’s valuation to $3 billion. The corporate says it is going to use the price range to boost up world growth and the advance of its subsequent technology of apps.

💰Workout and company wellness app Gympass raised $220 million in Collection E investment. The Brazil-based app noticed a report 4 million per thirty days check-ins throughout its community of greater than 50,000 international companions in Would possibly.

💰Virtual greeting card app Givingli raised $3 million in seed investment in a spherical led via Reddit co-founder Alexis Ohanian’s Seven Seven Six. The app goals to modernize the virtual greeting card industry for Gen Z customers and monetizes thru a $3.99 per 30 days top rate subscription and present card gross sales. Snap additionally invested within the spherical after previous partnering with the startup on a Snap Mini app.

💰Buzzer, a reside sports activities app, raised $20 million in Collection A investment from plenty of sports activities and leisure backers, together with Michael Jordan, Naomi Osaka, Patrick Mahomes and others.



Symbol Credit: Brickit

The brand new Brickit cellular app is a Lego fan’s dream and an excellent use of pc imaginative and prescient era. The app is ready to briefly analyze a pile of Legos to spot which bricks you may have on your assortment. It then serves up some initiatives the place you may have all, or no less than maximum of, the bricks you want to construct. The method may be very speedy, too — the app is smart of masses of bricks on your pile inside simply seconds. Brickit doesn’t come from Lego immediately, on the other hand, which limits a few of its features in relation to integrating with Lego’s greater library of directions. However, in time, it is going to most likely generate some knowledge at the Lego collections customers have at house which might make it a fascinating acquisition goal for Lego, along with the tech itself.

3 Weeks with iOS and iPadOS 15: Foundational Updates via Federico Viticci for iMore. An ideal in-depth assessment and research of what’s new with Apple’s newest instrument replace.