Video e-learning platform for MENA, Almentor, closes $6.5M Sequence B led by way of Partech

(*6*)There are greater than 400 million Arabic audio system globally and that quantity isn’t slowing down anytime quickly. Arabic, to the general public, is a difficult language even to people who talk it. In line with (*2*)Duolingo, any individual fluent in Egyptian Arabic would possibly now not totally perceive Yemeni Arabic audio system as a result of the huge distinction in dialect.

(*11*)Whilst folks can simply navigate dialects, it may be slightly onerous for them to search out adapted Arabic content material crucial for on a regular basis existence.

(*11*)(*4*)Dr Ihab Fikry and (*(*(*20*)*)*)Ibrahim Kamel based (*5*)Almentor.web in 2021 as a web based video studying platform to atone for this loss of on-line studying content material for Arabic audio system. In collaboration with loads of leaders, educators, and mavens, the platform provides classes and talks in more than a few fields like well being, humanities, generation, entrepreneurship, industry control, way of life, drama, sports activities, company verbal exchange, and virtual media.

(*11*)In 2021, Almentor closed a $(*(*20*)*).5 million seed spherical and two years in the past raised $4.5 million Sequence A led by way of Egypt’s Sawari Ventures. With this Sequence B funding, the Dubai-based edtech corporate has raised $(*20*).5 million in overall. San Francisco and Paris-based VC company Partech led the financing spherical with participation from Sawari Ventures, fellow Sequence A investor Egypt Ventures, and Sango Capital.

(*11*)Almentor supplies Arab newbies with the essential abilities crucially had to advance their skilled careers and private lives. The platform claims to have the most important steady studying library within the area and one of the most important international. With workplaces in Dubai, Cairo, and Saudi Arabia, its video content material is evolved in-house and made in Arabic and English.

(*11*)“The imaginative and prescient and explanation why at the back of beginning Almentor is we remember the fact that in our area of greater than 100 million folks, of which 90% can’t correctly be told with every other language as opposed to Arabic,” Fikry mentioned to TechCrunch. “So we needed to have a state of the art cutting-edge platform that can trade folks’s ideology and lend a hand them be function, and center of attention in keeping with subjects that may learn as prodigious studying.”

(*11*)For first-time merchandise like Almentor, it may be onerous to get each buyers and consumers on board. In line with CEO Fikry, the primary problem used to be to persuade the funding neighborhood within the MENA area that Almentor used to be developing a brand new trade in video e-learning that “had plenty of attainable to energy equipment within the area.”

(*11*)Almentor’s industry is an intersection of schooling, media, and generation. Its choices are dissected into three: the flagship B2C product, a white-label B2B style for blue-chip firms, and the closing, which Fikry calls the ‘particular mission’ for governmental our bodies.

(*11*)For its B2C product, Almentor sells classes to customers for $20-$30 of which they get to stay for an entire life. Fikry says that during June, the corporate is making plans to introduce a subscription-based style the place customers will have limitless get entry to to all of its 12,000 video content material for a price to its greater than (*12*) million registered customers.


(*11*)The B2B style is the place Almentor opens its library to firms to customise their content material for workers. Those movies are principally tutorials or coaching had to thrive at paintings, and because 2021, Almentor has done 78 offers with spouse firms

(*11*)The particular mission’s style highlights Almentor’s paintings with the federal government. One time, the corporate had a partnership with the Egyptian govt to upskill the rustic’s film trade. It has finished 11 extra equivalent particular tasks since launching five years in the past. 

(*11*)Throughout all three fashions, Fikry says Almentor has effectively delivered greater than 2 million studying stories. With this funding, the corporate desires to give a boost to content material manufacturing and high quality and teach folks within the MENA area on why they want the product.

(*11*)“We at the moment are main the continual video studying trade within the Arab area, and we’ve got a duty that is going past our ambitions for Almentor. Our duty now could be to paintings unceasingly to give a boost to the trade as a complete within the Arab area, and it will simplest be accomplished thru gaining the arrogance of the Arab newbies within the worth, professionalism and impartiality of the content material supplied by way of the platform and dealing in keeping with the worldwide studying traits.”

(*11*)Talking at the funding for Partech, common spouse Cyril Collon mentioned: “Since our first interplay, we’ve got been very inspired by way of Ihab and Ibrahim, two unbelievable mission-driven marketers who’ve been executing on a daring imaginative and prescient since 2021, and who constructed the main Arabic self-learning go-to content material supplier within the Heart East and Africa.  We’re having a look ahead to supporting the corporate in its subsequent section of expansion to serve the 430 million Arabic-speaking inhabitants and make bigger get entry to to on-demand state of the art non-public studying & tendencies choices.”