You instructed us: Right here’s what you recall to mind Sony’s smartphone technique


Robert Triggs /

Sony and LG‘s smartphone divisions have each skilled sliding gross sales in the previous couple of years, with LG in the end exiting the cellular trade. In the meantime, Sony tweaked its technique and (*17*)if truth be told made a benefit within the 2021 fiscal 12 months.

Our personal Rob Triggs reckons that Sony and its new technique is making him a believer once more. However what do readers recall to mind the company’s new smartphone technique? Right here’s what you instructed us.

Do you imagine in Sony’s smartphone technique?


Over 10,800 votes had been tallied when we posed this query on July 17, making for one of the most important polls this month. And the end result presentations that respondents overwhelmingly imagine in Sony’s present smartphone technique.

Nearly all of feedback don’t supply a transparent reason why for why other folks voted this manner, however Sony’s contemporary smartphone technique has been to chop manufacturing prices and lift the common promoting value of its high-end telephones. This has led to a benefit in spite of a year-on-year drop in smartphone gross sales. So we wager it’s a case of if the method ain’t broke, don’t repair it.

Slightly below 20% of polled readers say they don’t think about Sony’s technique. Feedback on this regard whinge concerning the symbol high quality of Sony smartphone cameras, the loss of {hardware} enhance, problems associated with availability, and excessive value tags.


Some customers additionally pointed to a document that Sony would best be offering one Android OS replace at the Xperia 1 III. This has since been refuted by way of the company, pronouncing that they’re aiming for two OS updates.


  • (*9*)roaduardo: No provider enhance, no purchase.
  • (*6*)steve gaudreau: Neatly, I’m hoping Sony can elevate on. With HTC and LG long gone I’m gonna must do one thing when my V60 is not updateable. Cuz I positive as hell ain’t losing a cent on Samsung or Apple. Apple, Samsung similar factor as a result of one is attempting to emulate the opposite and it’s sickening.
  • (*5*)CDavisUnlimited: It’s simply unhappy as a result of I had the Xperia 1 ii, and I offered it for the reason that digicam used to be rubbish. If Sony would simply make some first rate digicam drivers, then they might be “mainstream”. As an alternative, they make a rubbish digicam and check out to assert it’s on account of a “area of interest” buyer that likes to make use of fotoshop for each photograph they take. It’s a lie, and it has ruined Sony telephones for me.
  • (*10*)shamatuu: Sony would be the subsequent LG.
  • Luke B: Years in the past I had a sony telephone. Bodily I liked it however from a instrument facet it used to be an absolute mess. It use to randomly warmth up whilst no apps had been open and sluggish proper down. I despatched it again for a alternative 3 occasions and nonetheless the similar factor would occur. Its been a couple of years now so I’m no longer positive if they have their sh*t in combination but, however my previous revel in has put me off from ever attempting sony once more.
  • John Meredith: Sony must undertake the ways of Samsung and be offering direct gross sales with finance. Samsung made it a no-brainer for me to get an S21 that made it very reasonably priced certainly. I discounted Sony for the communicate reason why.
  • (*3*)inter milano: I like my Sony Xperia 5 ii it’s the quickest smartphone that I’ve identified and but imagine me I’m a geek, between Apple, Samsung, Vivo, Xiaomi, OnePlus with all its manufacturers I purchased their flagship, however Sony is so fluid it’s implausible !!
  • Iceman89: If I wanted to shop for a telephone presently, it will be from Sony. They’re the one ones that attraction to me presently. Samsung and OnePlus have misplaced their method…
  • (*11*)Carney3: It is a excellent base to restart from however I think Sony received’t be glad with being a distinct segment logo. Traditionally they leverage their top class logo title to be a mass marketplace participant. They wish to be that once more, to be Apple and Samsung, either one of which in some ways modeled themselves after Sony.
  • (*7*)Martin Ambre: One large drawback Sony doesn’t promote cellular in all Markets

Thanks for balloting on this ballot and for leaving feedback! Would you purchase a Sony Xperia telephone within the subsequent 12 months or two? Tell us within the feedback!