Amazon is now letting Indians learn mag articles in its buying groceries app

Amazon, in its ever-growing need to change into a really perfect app in India, is trying out a brand new class to steer customers to spend extra time at the buying groceries provider: Function articles.

The American e-commerce massive has quietly introduced “Featured Articles” on its buying groceries app and site in India that showcases function articles, observation and research on a wide-range of subjects together with politics, governance, leisure, sports activities, industry, finance, well being, health, books, and meals. The articles are sourced from a number of huge native media properties and magazines.

A few of these articles are “solely” to be had on Amazon, the corporate says at the site. To pressure engagement, Amazon could also be sending notifications to a couple Kindle customers.

Symbol: Himanshu Gupta

The most recent addition, which was once noticed and shared with TechCrunch via Himanshu Gupta, comes days after Amazon introduced a loose video streaming provider throughout the buying groceries app within the South Asian country.

An Amazon spokesperson showed the brand new function to TechCrunch, including, “we stay excited by growing new and attractive stories for our consumers and as a part of this endeavour, we have now been trying out a brand new provider that brings articles on other subjects like present affairs, books, industry, leisure, sports activities and way of life among others for readers.”

This isn’t the primary time Amazon has explored integrating some studying subject matter to its buying groceries provider in India. In 2021, Amazon India began to function some machine evaluations and listicles, sourced from native media properties.